Transcription of Rusty and Dusty Slow Movers - Tepper Business …
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Rusty and Dusty Slow Movers - Tepper Business …
MINICASE: MKTG - 23 Business ETHICS PROGRAM 1992 Arthur Andersen & Co, SC. All rights 1 of 1 Green EarthTopic:Pricing (Price vs. Value), Advertising (Deceptive)Characters:Carol Meyers, Director of Membership at Green EarthJeffrey Smith, Staff person in Membership Renewal DepartmentStella Latham, Director of Fund Raising at Green EarthAfter graduating from college, Carol Meyers, a concerned environmentalist, was verypleased to get a position at Green Earth, a large nonprofit organization dedicated to restoringthe earth s ecology. After doing very well in a variety of positions in the membershipdivision, Carol was promoted six months ago to Director of Membership. Herresponsibilities include supervising the new membership campaign, a concerted effort thattakes place around July of each day in February, Carol gets a call from Jeffrey Smith in the Membership RenewalDepartment.
MINICASE: MKTG - 23 BUSINESS ETHICS PROGRAM 1992 Arthur Andersen & Co, SC. All rights reserved. Page 1 of 1 Green Earth Topic: Pricing (Price vs. Value), Advertising ...
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