Transcription of Sample Questions - SCDL
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Sample Questions - SCDL
SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL) Subject: Marketing Management Sample Questions : Section I: Subjective Questions 1. What is customer satisfaction? 2. What is test marketing? 3. What options do companies have for intensity of distribution? 4. Explain socio cultural dimensions in brief. 5. What are the points included in exit barriers? 6. Explain in brief the Product Life cycle (PLC). 7. What is positioning? 8. Write in brief about pricing the product at the decline stage. Section II: Objective Questions Multiple Choice Single Response 1. It is an entry into product markets where there are synergies with existing businesses. 1] Market skimming 2] Related diversification 3] Unrelated diversification 4] Market penetration 2. It is a strong internal stimulus compelling action. 1] Drive 2] Response 3] Cue 4] Reinforcement 3. Brands have to update this overtime vis a vis newer and stronger competitors.
SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL) Subject: Marketing Management Sample Questions: Section I: Subjective Questions 1. …
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