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Sample Social Media Strategy - Donuts

Claire McNelley Adams CEO/Founder McNelley Media Sample Social Media Strategic Plan This plan includes the tactical objectives to be used to accomplish the primary Social Media goals identified by McNelley Media on behalf of [Company Name]. Example Social Media Goals 1. Increase member base, recruit new members, draw physical traffic to facility a. Purpose: to make money/to stay in business 2. Brand the [company] name, cause, and facility as a place of quality care, establish [company] as experts a.

Community Engagement & Reputation Management 1 Manage reviews for positive reputation Reach out to users who post reviews Ongoing # reviews # positive # negative % engagement 30 mins Yelp platform Priority Level Action Details Frequency Metric/TrackingTime/Wk Means Create Business Page 3 Add company details, ensure consistency across platforms

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  Media, Engagement, Community, Strategy, Community engagement, Media strategy

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