Transcription of Scientific Advertising
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Scientific Advertising
Scientific Advertising By Claude C. Hopkins Published by Carl Galletti Phoenix, AZ Web Sites: This illustrated edition: Copyright 2008, 2017 by Carl Galletti How To Get the Best Use From This Book It was written many years ago and uses words which may be unfamiliar or have a slightly different meaning than commonly used today. Get over it. Otherwise, you won t be able to glean the gems it contains and that would be a waste. There is much to be gained from within its pages. After It Is The Book Recommended by More Advertising Geniuses Than Any Other Marketing Genius, Jay Abraham, once told me he had read this book more than 60 times and felt it was the impetus to launch his career as one of the most sought after and respected marketers, commanding $2, per hour for his phone and in-person consultations (later raised to $3,000 and then $5,000 and more), up to $25,000 for his training seminars and $50-$100,000 to write an ad for clients (plus a percent of the profits).
In lines where direct returns are impossible we compare one town with another. Scores of methods may be compared in this way, measured by cost of sales. But the most common way is by use of the coupon. We offer a sample, a book, a free package, or something to induce direct replies. Thus we learn the amount of action which each ad engenders.
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