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Scientific Advertising

Scientific Advertising By Claude C. Hopkins Published by Carl Galletti Phoenix, AZ Web Sites: This illustrated edition: Copyright 2008, 2017 by Carl Galletti How To Get the Best Use From This Book It was written many years ago and uses words which may be unfamiliar or have a slightly different meaning than commonly used today. Get over it. Otherwise, you won t be able to glean the gems it contains and that would be a waste. There is much to be gained from within its pages. After It Is The Book Recommended by More Advertising Geniuses Than Any Other Marketing Genius, Jay Abraham, once told me he had read this book more than 60 times and felt it was the impetus to launch his career as one of the most sought after and respected marketers, commanding $2, per hour for his phone and in-person consultations (later raised to $3,000 and then $5,000 and more), up to $25,000 for his training seminars and $50-$100,000 to write an ad for clients (plus a percent of the profits).

that exist. We cannot say that an article will be popular, but we know how to find out very quickly. We do know how to sell it in the most effective way. Ventures may fail, but the failures are not disasters. Losses, when they occur, are but trifling. And the causes are factors which have nothing to do with the advertising.

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Claude Hopkins Scientific Advertising

www.scientificadvertising.com

“Don’t be put off by Hopkins’ staccato, graceless style.” “He thought that illustrations were a waste of space. Perhaps they were less important fifty years ago, when magazines and newspapers

  Scientific, Thought, Advertising, Scientific advertising

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