Transcription of Semester 1 - IoPP
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Semester 1 - IoPP
Fundamentals of Packaging Technology Seminar Course Outline Semester 1. Day One Course Introduction Course Overview 1-3 Market Research Course Logistics Why perform market studies Market study tools 1-1 Perspective on Packaging Broad based studies Demographic Workshop: Part One Focused studies A definition of packaging Updating persona through market The historical evolution of packaging research and packaging materials The industrial revolution and packaging 1-4 Graphic Design Growth of modern packaging roles Demographic Workshop: Part Two The modern packaging industry Technical and communication roles compared 1-2 Package Development The importance of demographic and Process psychographic information Management of the packaging function The modern retail environment The package as the purchase motivator Project Scope and objectives Fundamental messages: Cords of The package development process familiarity and points of difference The package design brief Equity and brand names Specifications Emotional aspects of color Basics of graphic design: balance, unity.
Semester 1 Day One • Course Introduction • Course Overview • Course Logistics 1-1 Perspective on Packaging • Demographic Workshop: Part One
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