Transcription of SERVICE MARKETING
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SERVICE MARKETING
SERVICE SEMESTER2015 Admn Onwards( MARKETING Specialization)UNIVERSITY OF CALICUTSCHOOL OF DISTANCE EDUCATION2044 School of Distance EdcuationService MarketingPage2 CALICUT UNIVERSITYSCHOOL OF DISTANCE EDUCATIONS tudy SEMESTER( MARKETING Specialization) SERVICE MARKETINGP repared . & Lay Out By :@ SDE,Computer CellSchool of Distance EdcuationService to SERVICE and Evaluation of SERVICE of Promotion and Communication MARKETING of Services MARKETING ModelsSchool of Distance EdcuationService MarketingPage4 PrefaceThis study material is prepared as a self learning key to understand the basicconcept of SERVICE MARKETING . For a detailed understanding of the topics the studentshave to refer the suggested books the names of which are given at the of Distance EdcuationService MarketingPage5 CHAPTER 1 INTRODUCTION TO SERVICE MARKETINGThe world economy nowadays is increasingly characterized as a serviceeconomy.
service delivery personnel, establishing uniform processes, and promoting customer satisfaction. 1) Building Trust Since services are intangible, determining value and quality can be difficult. This is particularly true for services such as insurance, which may be purchased years before any benefit other than peace of mind is realized.
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