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International Journal of Academic Research in Business and Social Sciences December 2013, Vol. 3, No. 12 ISSN: 2222-6990 529 Service Quality and Customer Perceived value in Software Companies of Iran Ahmad Jafarnejad University of Tehran, Iran Hessam Shafie (Corresponding Author) University of Tehran, Iran DOI: URL: Abstract Service Quality and Customer Perceived value are significant for companies since they are highly correlated with loyalty, retention, and repurchase in a way that they all contribute to increasing profitability. This study aims at presenting a conceptual model for Service Quality (SQ) and Customer Perceived value (CPV) in six large software companies in Iran. To do so, after reviewing the related literature, the effective factors in the SQ and CPV were identified.
International Journal of Academic Research in Business and Social Sciences December 2013, Vol. 3, No. 12 ISSN: 2222-6990 530 www.hrmars.com/journals
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