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SERVICES MARKETING

NEWDELHI NAGPUR BENGALURU HYDERABAD CHENNAI PUNE LUCKNOW AHMEDABAD ERNAKULAM BHUBANESWAR INDORE KOLKATA GUWAHATI AuthorNopartofthispublicationmaybereprod uced,storedinaretrievalsystem,ortransmit tedinanyformorbyanymeans,electronic,mech anical,photocopying, :2014 , Ramdoot PoojaApartments ,4-B,MurariLalStreet,AnsariRoad,DaryaGan j, :011-23270392,23278631;Fax:011-23256286 Nagpur:KundanlalChandakIndustrialEstate, GhatRoad, :0712-2738731,3296733;Telefax:0712-27212 16 (Old12/1),1stFloor,NexttoHotelHighlands, MadhavaNagar,RaceCourseRoad, :080-22286611,22385461,41138821,22281541 ,Lingampally,BesidesRaghavendraSwamyMath am,Kachiguda, :040-27560041,27550139 Chennai:8/2 Madley2ndstreet, , :09320490962 Pune:FirstFloor,"Laksha"Apartment, ,Mehunpura,Shaniwarpeth(NearPrabhatTheat re), :020-24496323/24496333;Mobile:0937057933 3 Lucknow:HouseNo731,ShekhupuraColony, ,Aliganj, :09307501549 Ahmedabad:114, SHAIL ,1s

Service Positioning Developing the Value Proposition for Positioning Blue Ocean Strategy – Its Relevance to Services Marketing Questions for Discussion Case Study: Golden Chariots – Example of Positioning Luxury Trains in India

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