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Services Marketing

Services MarketingDMGT510 Edited by: Hitesh Jhanji Services Marketing Edited ByHitesh Jhanji Printed byEXCEL BOOKS PRIVATE LIMITEDA-45, Naraina, Phase-I,New Delhi-110028forLovely Professional UniversityPhagwara SYLLABUSS ervices MarketingObjectives: The objective of this course is to acquaint the students to the uniqueness of the Services characteristics and itsmarketing implications. The intent of the course is to discuss, measure and analyze several facets in the area of servicesmarketing essential for the success of a service sector No.

1.5 Summary 1.6 Keywords 1.7 Review Questions 1.8 Further Readings Objectives After studying this unit, you will be able to: Describe the concept of services marketing Define services Discuss the service characteristics Distinguish between products and …

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