Transcription of ShellyCakes Business Plan
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ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan . Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .. 2 Founder.
business woman. Furthermore, Michelle is a Butte native and understands the target customers from her experiences. The company’s competitiveness rests on the founder’s experience, business skills, relationships, and enthusiasm. Retail: The retail portion of the business services walk-in customers Tuesday through Saturday from 10am until 6pm.
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