Transcription of ShellyCakes Business Plan
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ShellyCakes Business Plan
ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan. Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .
Ace of Cakes, The Ultimate Cake Off, and Wedding Cake Competition, to name a few. Cake Boss, a program on TLC, has an average of 2.4 million viewers per episode and is the number one food show on cable for channels P18-34 and W18-34. The word is out; Americans love cake and cake shows.
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