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Simple Effects, Simple Contrasts, and Main Effect Contrasts

Newsom Psy 521/621 Univariate Quantitative Methods, Fall 2020 1 Simple Effects, Simple Contrasts , and Main Effect Contrasts Simple Effects Following a significant interaction, follow-up tests are usually needed to explore the exact nature of the interaction. Simple effects (sometimes called Simple main effects) are differences among particular cell means within the design. More precisely, a Simple Effect is the Effect of one independent variable within one level of a second independent variable. In our hypothetical example of the eyewitness study, one Simple Effect might involve the Effect of violence only for individuals within the no training condition.

Following a significant interaction, follow-up tests are usually needed to explore the exact nature of the interaction. Simple effects (sometimes called simple main effects ) are differences among particular cell means

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