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regression or covariance-based structural equation modeling. Hinseler, Ringle, and Sinkovics (2009: 282) thus state, "PLS path modeling is recommended in an early stage of theoretical development in order to test and validate exploratory models." Developed by Herman Wold (Wold, 1981, 1985) for econometrics and 1975,

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  Modeling, Structural, Equations, Structural equation modeling

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