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Social Identity, Self-Categorization, and the ...

Social identity , Self-Categorization, and theCommunication of Group NormsMichael A. Hogg1& Scott A. Reid21 School of Psychology, University of Queensland, Brisbane, QLD 4072, Australia2 Department of Communication, University of California, Santa Barbara, CA 93106-4020We articulate the role of norms within the Social identity perspective as a basis for the-orizing a number of manifestly communicative phenomena. We describe how groupnorms are cognitively represented as context-dependent prototypes that capture the dis-tinctive properties of groups.

constructs than was the original social identity theory of intergroup relations. The contemporary social identity approach rarely has much to say explicitly about com-munication issues and is ripe for development in this direction (see Reid, Giles, & Harwood, 2005). Social categorization, self-conception, and norms

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