Transcription of SOCIAL MEDIA CASE STUDIES - Social Samosa
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SOCIAL MEDIA CASE STUDIES - Social Samosa
SOCIAL MEDIA . case STUDIES . Introduction SOCIAL MEDIA Campaigns have been evolving in India. Brands have moved from doing simple photo contests to incorporating technology to market themselves. It takes a lot of hard work and planning to make a campaign successful. Factors like engagement, customer relationship and customer service play crucial roles to the success of these campaigns. This ebook is a compilation of 200 such successful case STUDIES of different brands and is divided into 9 main sectors. We hope you enjoy them. AUTOMOBILES. SOCIAL MEDIA case Study: How Mahindra Two Wheelers Used SOCIAL Gaming For Its Brand Brand Name Mahindra Two Wheelers Limited Agency WAT Consult Objectives To launch the unique Mahindra Centuro in a market cluttered with two wheelers.
• To keep the brand connect intact Execution • Media banners on YouTube IPL channel announcing the Maruti Suzuki India League and introducing the teams. • Landing tabs were fan gated to acquire new fans Tab on the theme of league & the brand connect and the actual game began.. • Fans played cricket and scored runs for their team.
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