Transcription of Social norms and social influence - Columbia University
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Social norms and social influence - Columbia University
Social norms and Social influenceRachel I McDonald and christian S CrandallPsychology has a long history of demonstrating the power andreach of Social norms ; they can hardly be overestimated. Todemonstrate their enduring influence on a broad range of socialphenomena, we describe two fields where research continuesto highlight the power of Social norms : prejudice and energyuse. The prejudices that people report map almost perfectlyonto what is socially appropriate, likewise, people adjust theirenergy use to be more in line with their neighbors. We reviewnew approaches examining the effects of norms stemmingfrom multiple groups, and utilizing normative referents to shiftbehaviors in Social networks.
Social norms and social influence Rachel I McDonald and Christian S Crandall Psychology has a long history of demonstrating the power and reach of …
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