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Social Research Methods: Qualitative and Quantitative ...

Social Research Methods: Qualitative and Quantitative ApproachesW. Lawrence NeumanSeventh EditionPearson Education LimitedEdinburgh GateHarlowEssex CM20 2 JEEngland and Associated Companies throughout the worldVisit us on the World Wide Web at: Pearson Education Limited 2014 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6 10 Kirby Street, London EC1N trademarks used herein are the property of their respective owners.

methods of social science research. The terms may seem to be synonyms, but methodology is broader and envelops methods. Methodology means under-standing the entire research processÑincluding its social-organizational context, philosophical as-sumptions, ethical principles, and the political im-pact of new knowledge from the research enterprise.

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