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Spreadsheet Modeling & Decision Analysis

Licensed to: Spreadsheet Modeling & DecisionAnalysis, Sixth Edition Cliff T. RagsdaleVice President of Editorial, Business:Jack W. CalhounPublisher: Joe SabatinoSr. Acquisitions Editor: Charles McCormick, Editor: Maggie KubaleEditorial Assistant: Nora HeinkMarketing Director: Adam MarshSr. Content Project Manager: Holly HenjumMedia Editor: Chris ValentinePrint Buyer: Miranda KlapperSr. Marketing Communications Manager:Libby ShippProduction Service: MPS Limited, a Macmillan CompanySr. Art Director: Stacy Jenkins ShirleyInternal Designer: cMiller DesignCover Designer: Stuart Kunkler, triARTisCommunicationsCover Image: Detail showing profile view ofthe Farnese Hercules by Glykon. Imageby Araldo de Luca/CORBIS; o o Alexander HafemannyRights Acquisitions Specialist: MardellGlinski Schultz 2012, 2011 South-Western, Cengage LearningALL RIGHTS RESERVED.

methods and tools of science to management and decision making. It is the science of making better decisions. Management science is also sometimes referred to as opera-tions research or decision science. See Figure 1.1 for a summary of how management sci-ence has been applied successfully in a number of real-world situations.

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