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STRATEGIC ALLIANCE AND COMPETITIVENESS: …
- Journal of Arts Science & Commerce ISSN 2229-4686 International Refereed Research Journal Vol. II, Issue 1,January 2011 43 STRATEGIC ALLIANCE AND competitiveness : THEORETICAL FRAMEWORK Mohammed Belal Uddin PhD candidate in Accounting, Xiamen University, China & Lecturer in Accounting, Comilla University, Bangladesh Bilkis Akhter Lecturer, Dept. of Accounting & Information Systems University of Dhaka, Bangladesh ABSTRACT STRATEGIC alliances, which are cooperative strategies in which firms combine some of their resources to create competitive advantages, are the primary form of cooperative strategies.
- Journal of Arts Science & Commerce ISSN 2229-4686 International Refereed Research Journal www.researchersworld.com Vol.– II, Issue –1,January 2011 43 STRATEGIC ALLIANCE AND COMPETITIVENESS:
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