Transcription of Strategic Brand Management - Pearson
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Building, Measuring, and Managing Brand EquityStrategic Brand 129/12/2018 02 229/12/2018 02:48 Building, Measuring, and Managing Brand EquityKevin Lane KellerTuck School of Business Dartmouth CollegeVanitha SwaminathanKatz Graduate School of Business University of PittsburghStrategic Brand ManagementFifth 329/12/2018 02:48 Vice President, Business, Economics, and UK Courseware: Donna BattistaDirector of Portfolio Management : Stephanie WallExecutive Portfolio Manager: Lynn M. HuddonEditorial Assistant: Rachel ChouVice President, Product Marketing: Roxanne McCarleySenior Product Marketer: Becky BrownProduct Marketing Assistant: Marianela SilvestriManager of Field Marketing, Business Publishing: Adam GoldsteinField Marketing Manager: Nicole PriceVice President, Production and Digital Studio, Arts and Business: Etain O DeaDirector, Production and Digital Studio, Business and Economics: Ashley SantoraManaging Producer, Business: Melissa FeimerContent Producer: Michelle ZengOperations Specialist: Carol MelvilleDesign Lead: Kathryn FootFull Service Project Management : Ana Diaz-Caneja/Bhanuprakash Sherla, Pearson CSCI nterior Design: Pearson CSCC over Design: Pearson CSCC over Art: wowomnom/ShutterstockPrinter/Binder: LSC Communications, Printer.
This book is dedicated to the memories of my father and mother with much love, respect, and admiration. —KLK This book is dedicated to the memory of my father, to my mother, and to my family, with much love and gratitude. —VS A01_KELL2498_05_SE_FM.indd 5 29/12/2018 02:48
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