Transcription of Strategic Communications Planning
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Strategic Communications Planning
You gotta have a Communications Planning The purpose of a Strategic Communications plan is to in-tegrate all the organization s programs, public education and advocacy efforts. By plan - ning a long-term strategy for your efforts, you will be posi-tioned to be more proactive and Strategic , rather than con-sistently reacting to the existing environment. The Strategic plan will help you deploy re-sources more effectively and strategically by highlighting synergies and shared opportu-nities in your various programs and work areas. The creation and adoption of a Strategic Communications plan represents a significant step for any organization. For many organizations, the adop-tion of such a plan represents a cultural shift toward communi-cations and a clear recognition that all the organization s ef-forts have a Communications element.
Strategic Communications Planning The purpose of a strategic communications plan is to in-tegrate all the organization’s programs, public education and advocacy efforts. By plan-ning a long-term strategy for your efforts, you will be posi-tioned to be more proactive and strategic, rather than con-sistently reacting to the existing environment.
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