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Strategic Environmental Scanning and …
Economic Insights Trends and Challenges Vol. LXIV No. 1/2012 24 - 34 Strategic Environmental Scanning and organization performance in a Competitive Business Environment Bayode O. Babatunde*, Adebola O. Adebisi** * Department of Business Administration, College of Management and Social Sciences, Osun State University, 2008, Okuku Campus , Osun State, Nigeria e-mail: ** Department of Business Administration, Federal Polytechnic Ado -Ekiti, Ekiti State, Nigeria e-mail: Abstract This work justified the impacts of Strategic Environmental Scanning on organization performance in a competitive business environment by studying Nestle Nigeria Plc and Cadbury Nigeria Plc. The opinions of the selected respondents were sought by the use of structured questionnaire; the collected data were analyzed and interpreted with regression and coefficient of correlation method of analysis.
Strategic Environmental Scanning and Organization Performance in a Competitive Business … 25 environment. These then help most of organization to cope with it complexity, to compete the
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