Transcription of Strategic ManageMent concepts and cases
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Strategic ManageMent concepts and casesA Competitive AdvAntAge 111/27/13 12:33 AMEditor in Chief: Stephanie WallProgram ManageMent Lead: ashely SantoraProgram Manager: Sarah HolleEditorial Assistant: Bernard OllilaMarketing Director: Maggie MoylanSenior Marketing Manager: erin gardnerProject ManageMent Lead: Judy LealeProject Manager: ann PulidoProcurement Specialist: Michelle KleinArt Director, Interior: Kenny BeckDesigner, Interior: Laura ierardiCreative Director, Cover: Jayne conteDesigner, Cover: Bruce KenselaarVP, Director of Digital Strategy & Assessment: Paul gentile Brian Surette: Digital editorRobin Lazrus: Digital Development ManagerAlana Coles: Digital Project ManagerJoan Waxman: MyLab Product ManagerDigital Production Project Manager: Lisa rinaldiFull-Service Project ManageMent and Composition: integraPrinter/Binder: courier/KendallvilleCover Printer: Lehigh-Phoenix color / HagerstownText Font: 10/12 timescredits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropri
The strategic-Management Model 13 Benefits of strategic Management 14 Financial Benefits 15 Nonfinancial Benefits 16 why some Firms do no strategic Planning 16 Pitfalls in strategic Planning 16 Guidelines for effective strategic Management 17 Comparing Business and Military strategy 18 special note to students 19
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