Transcription of STRATEGIC MANAGEMENT Concepts and Cases
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STRATEGIC MANAGEMENT Concepts and Cases
ISTRATEGIC MANAGEMENTC oncepts and CasesA COMPETITIVE ADVANTAGE 110/16/18 1:17 210/16/18 1:17 AMFred R. DavidFrancis Marion UniversityFlorence, South CarolinaForest R. DavidStrategic Planning ConsultantOcean Isle Beach, North CarolinaMeredith E. DavidBaylor UniversityWaco, TexasSTRATEGIC MANAGEMENTC oncepts and CasesA COMPETITIVE ADVANTAGE APPROACHSEVENTEENTH 310/16/18 1:17 AMVice President, Business, Economics, and UK Courseware: Donna BattistaDirector of portfolio MANAGEMENT : Stephanie WallDirector, Courseware portfolio MANAGEMENT : Ashley DodgeSenior Sponsoring Editor: Neeraj BhallaEditorial Assistant: Linda Siebert AlbelliVice President, Product Marketing: Roxanne McCarleySenior Product Marketer: Carlie MarvelProduct Marketing Assistant: Marianela SilvestriManager of Field Marketing, Business Publishing: Adam GoldsteinField Marketing Manager: Nicole PriceVice President, Production and Digital Studio, Arts and Business: Etain O DeaDirector, Production and Digital Studio, Business and Economics: Ashley SantoraManaging Producer, Business.
Vice President, Business, Economics, and UK Courseware: Donna Battista Director of Portfolio Management: Stephanie Wall Director, Courseware Portfolio Management: Ashley Dodge Senior Sponsoring Editor: Neeraj Bhalla Editorial Assistant: Linda Siebert Albelli Vice President, Product Marketing: Roxanne McCarley Senior Product Marketer: Carlie Marvel Product …
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