Transcription of STRATEGIC MANAGEMENT Concepts and Cases
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STRATEGIC MANAGEMENT Concepts and Cases
ISTRATEGIC MANAGEMENTC oncepts and CasesA competitive advantage 110/16/18 1:17 210/16/18 1:17 AMFred R. DavidFrancis Marion UniversityFlorence, South CarolinaForest R. DavidStrategic Planning ConsultantOcean Isle Beach, North CarolinaMeredith E. DavidBaylor UniversityWaco, TexasSTRATEGIC MANAGEMENTC oncepts and CasesA competitive advantage APPROACHSEVENTEENTH 310/16/18 1:17 AMVice President, Business, Economics, and UK Courseware: Donna BattistaDirector of Portfolio MANAGEMENT : Stephanie WallDirector, Courseware Portfolio MANAGEMENT : Ashley DodgeSenior Sponsoring Editor: Neeraj BhallaEditorial Assistant: Linda Siebert AlbelliVice President, Product Marketing: Roxanne McCarleySenior Product Marketer: Carlie MarvelProduct Marketing Assistant: Marianela SilvestriManager of Field Marketing, Business Publishing: Adam GoldsteinField Marketing Manager.
Concepts and Cases A COMPETITIVE ADVANTAGE APPROACH A01_DAVI3947_17_SE_FM.indd 1 10/16/18 1:17 AM. A01_DAVI3947_17_SE_FM.indd 2 10/16/18 1:17 AM. Fred R. David Francis Marion University Florence, South Carolina Forest R. David Strategic Planning Consultant Ocean Isle Beach, North Carolina
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