Transcription of Strategic Management for Tourism, Hospitality and Events
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Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject. It introduces students to fundamental Strategic Management prin-ciples in a tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy. New international tourism, Hospitality and Events case studies from both SMEs and large- scale businesses are integrated throughout to show applications of Strategic Management theory, such as objectives, products and markets and Strategic implementation.
Strategic implementation for tourism, hospitality and events 472 14. International and global strategies for tourism, hospitality and events 520 15. Strategy and tourism, hospitality and event organizations: theory and practice 563 Part 6 Case analysis for tourism, hospitality and events 581 Case 1 Strategic alliances in the airline industry 588
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