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STRATEGIC MANAGEMENT:MANAGING MERGERS …

International Journal of BRIC Business Research (IJBBR) Volume 3, Number 1, February 20141 STRATEGICMANAGEMENT:MANAGINGMERGERS&ACQU ISITIONSA yesha Alam1, Sana Khan2, Dr. Business Administration, Kinnaird College for Women, Lahore, Administration, Kinnaird College for Women, Lahore, of Derby, United Kingdom; currently is working at GovernmentCollege University, Lahore, this paper we have discussed what MERGERS and acquisitions are and how they are a part of anyorganizations STRATEGIC planning policy. Organizations merge generally with similar organizations or acquire weaker organizations, and the essence as to why they do so is that the value of two is greater thanone.

appropriate strategic rationale when an organization’s mission and vision grow stale due to for example, a major technological change. When this is the case, the organization cannot immediately update its technology by internal investments so the organization seeks to acquire to redefine its business. 4. INTEGRATION AND CONGLOMERATION

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