Transcription of STRATEGIC MANAGEMENT - NMIMS
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STRATEGIC MANAGEMENT - NMIMS
STRATEGIC MANAGEMENT . S. IM. NM. COURSE DESIGN COMMITTEE. TOC Reviewer Content Reviewer Mr. Girish Sonawane Mr. Akinet Bais Visiting Faculty, NMIMS Global Access - Visiting Faculty, NMIMS Global Access - School for Continuing Education. School for Continuing Education. Specialization: Human Resources Specialization: International Business S. IM. Author : V S P Rao NM. Reviewed By : Mr. Akinet Bais Copyright: 2015 Publisher ISBN: 978-81-8323-120-6. Address: A-45, Naraina, Phase-I, New Delhi 110 028. Only for NMIMS Global Access School for Continuing Education School Address V. L. Mehta Road, Vile Parle (W), Mumbai 400 056, India. NMIMS Global Access School for Continuing Education iii C O N T E N T S. CHAPTER NO. CHAPTER NAME PAGE NO. 1 Introduction to STRATEGIC MANAGEMENT 01. 2 Models of STRATEGIC MANAGEMENT 39. 3 STRATEGIC MANAGEMENT in Global Environment 65. 4 Competitive Analysis 85. 5. S. Industry Analysis 111. IM. 6 STRATEGIC MANAGEMENT Process 161.
Strategic Management, Dimensions of Strategic Management, Need for Strategic Management, Strategic Management – Process, Vision, Mission and Business Definition ... When the mobile phone technology took off and the home computer market exploded in a big way, it was all over for Kodak (2008 reported revenues just $442 million). The lethargic ...
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