Transcription of STRATEGIC MANAGEMENT - NMIMS
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STRATEGIC MANAGEMENT - NMIMS
STRATEGIC MANAGEMENT . S. IM. NM. COURSE DESIGN COMMITTEE. TOC Reviewer Content Reviewer Mr. Girish Sonawane Mr. Akinet Bais Visiting Faculty, NMIMS Global Access - Visiting Faculty, NMIMS Global Access - School for Continuing Education. School for Continuing Education. Specialization: Human Resources Specialization: International Business S. IM. Author : V S P Rao NM. Reviewed By : Mr. Akinet Bais Copyright: 2015 Publisher ISBN: 978-81-8323-120-6. Address: A-45, Naraina, Phase-I, New Delhi 110 028. Only for NMIMS Global Access School for Continuing Education School Address V. L. Mehta Road, Vile Parle (W), Mumbai 400 056, India. NMIMS Global Access School for Continuing Education iii C O N T E N T S.
strategic management is about envisioning the future and realising it. 1.2 DEFINITIONS OF STRATEGIC MANAGEMENT To get an understanding of what goes on in strategic management, it is useful to begin with definitions of strategic management. In this chapter, we introduce the elements and the process of strategic
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