Transcription of Strategic Management Process - AABRI
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Strategic Management Process - AABRI
Journal of Comprehensive Research, Volume 5, Page 17 Strategic Management Process Strategic Management Process Dr I. Chaneta Department of Business Studies Faculty of Commerce University of Zimbabwe Abstract Wheelen and Hunger (2002) say that Strategic Management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) strategy formulation ( Strategic or long- range planning ), strategy implementation and evaluation and control. The study of Strategic Management emphasizes the monitoring and evaluation of external opportunities and threats in light of an organization's strengths and weaknesses (Kenneth, 1987). The strategy of an organization consists of the moves and approaches made by Management to produce successful performance of an organization.
Wheelen and Hunger (2002) say that strategic management is a set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal) strategy formulation (strategic or long- range planning), strategy implementation and evaluation and control. The study ...
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