Transcription of STRATEGIC PLANNING AND SWOT ANALYSIS
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STRATEGIC PLANNING AND SWOT ANALYSIS
CHAPTER 5 STRATEGIC PLANNING AND swot ANALYSISI skate where the puck is going to be, not where it has been. Wayne GretzkyKe y Te r m s a n d Co nC e pT s Force field ANALYSIS Opportunities Strengths swot ANALYSIS Threats Weaknesses91 Excerpted from Essentials of STRATEGIC PLANNING in Healthcare by Jeffrey P. Harrison ( health Administration Press, 2010).92 Essentials of STRATEGIC PLANNING in HealthcareIn T r o d uC T Io nHealthcare organizations must continually make adjustments to maintain optimal func-tion (Christiansen 2002). A number of different techniques can be used to determine where adjustments need to be made. One essential technique involves a discussion of an organization s strengths, weaknesses, opportunities, and threats, commonly called swot ANALYSIS . swot ANALYSIS has been used extensively in other industries but has not been widely used in healthcare (Kahveci and Meads 2008).
AND SWOT ANALYSIS I skate where the ... Excerpted from Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison (Health Administration Press, 2010).
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