Transcription of STRATEGIC REPORT FOR KRISPY KREME DOUGHNUTS, INC.
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STRATEGIC REPORT FOR KRISPY KREME DOUGHNUTS, INC.
STRATEGIC REPORT FOR KRISPY KREME doughnuts , INC. BRIAN SUTORIUS JORDAN KUNZ BENJAMIN WHITE April 19, 2007 1 TABLE OF CONTENTSTABLE OF CONTENTS EXECUTIVE SUMMARYEXECUTIVE SUMMARY 22 COMPANY BACKGROUNDCOMPANY BACKGROUND 44 COMPETIT IVE ANALYS ISCOMPETIT IVE ANALYS IS IIN TER NA L N TER NA L RRIVA LR YIVA LR Y 66 EEN TRYN TRY 88 SSU BS TI TU T ES U BS TI TU T ES A N D A N D CCO MP LE M EN TSO MP LE M EN TS 99 SSUPP LI ER UPP LI ER PPO W ERO W ER 1111 BBUY ER UY ER PPO WE RO WE R 1212 SWOT ANALYS ISSWOT ANALYS IS 1313 FINANCIAL ANALYS ISFINANCIAL ANALYS IS RREVE N UES AN D EVE N UES AN D CCOS TSOS TS 1515 SSTO CK TO CK PPRIC E AN D RIC E AN D MMARGI NSARGI NS 1717 STRATEGIC IS SUE S ANDSTRATEGIC IS SUE S AND REC OMMENDATIONS REC OMMENDATIONS SSTOR ESTOR ES 2020 MMEN UEN U 2222 BBRAN DRAN D 2525 2 EEXECUTIVE XECUTIVE SSUMMARYUMMARY KRISPY
Krispy Kreme competes in two distinct markets. The first, and most obvious, is the restaurant industry, which is broken into three segments: fast food, fast-casual, and full service. The first two are primarily separated by the quality of food and atmosphere. The company’s limited menu offerings and store décor suggest its place in the fast food
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