STRATEGIC REPORT FOR KRISPY KREME DOUGHNUTS, INC.

STRATEGIC REPORT FOR KRISPY KREME doughnuts , INC. BRIAN SUTORIUS JORDAN KUNZ BENJAMIN WHITE April 19, 2007 1 TABLE OF CONTENTSTABLE OF CONTENTS EXECUTIVE SUMMARYEXECUTIVE SUMMARY 22 COMPANY BACKGROUNDCOMPANY BACKGROUND 44 COMPETIT IVE ANALYS ISCOMPETIT IVE ANALYS IS IIN TER NA L N TER NA L RRIVA LR YIVA LR Y 66 EEN TRYN TRY 88 SSU BS TI TU T ES U BS TI TU T ES A N D A N D CCO MP LE M EN TSO MP LE M EN TS 99 SSUPP LI ER UPP LI ER PPO W ERO W ER 1111 BBUY ER UY ER PPO WE RO WE R 1212 SWOT ANALYS ISSWOT ANALYS IS 1313 FINANCIAL ANALYS ISFINANCIAL ANALYS IS RREVE N UES AN D EVE N UES AN D CCOS TSOS TS 1515 SSTO CK TO CK PPRIC E AN D RIC E AN D MMARGI NSARGI NS 1717 STRATEGIC IS SUE S ANDSTRATEGIC IS SUE S AND REC OMMENDATIONS REC OMMENDATIONS SSTOR ESTOR ES 2020 MMEN UEN U 2222 BBRAN DRAN D 2525 2 EEXECUTIVE

Krispy Kreme Doughnuts, Inc. began in 1937 as a doughnut shop that sold its products out of a store window in North Carolina. Today, the company operates 395 stores worldwide, including 235 in the United States and the rest in 10 foreign countries. The company belongs to the restaurant industry and competes in the fast food and fast-

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