Transcription of STRATEGIES FOR NEW PRODUCT DEVELOPMENT
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STRATEGIES FOR NEW PRODUCT DEVELOPMENT
C. MERLE CRAWFORD STRATEGIES FOR NEW PRODUCT DEVELOPMENT Guidelines for a critical company problem C. Merle Crawford is a faculty member at the University of Michigan. In spite of much evidence of its success, many managers hesitate to establish a policy for new PRODUCT DEVELOPMENT . Their indecision often arises from two reasons: they fear that a defined strategy may discourage innovation and they are uncertain how to formulate a new PRODUCT strategy. The author of this article discredits the former notion and, in reply to the latter, proposes the guidelines for developing such a statement.
NEW PRODUCT DEVELOPMENT Guidelines for a critical company problem C. Merle Crawford is a faculty member at the University of Michigan. In spite of much evidence of its success, many managers hesitate to establish a policy for new product development. Their indecision often arises from two reasons: they fear that a ...
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