Transcription of Study Design - Jones & Bartlett Learning
{{id}} {{{paragraph}}}
Example: marketing
Study Design - Jones & Bartlett Learning
222 Study DesignDesigning a research Study is not a simple task. Just as the key elements anddeterminants of outcomes of war are fixed even before it is fought ( , at itsplanning stages), the success of a Study is also largely determined at its initialplanning stage. Successful studies need to address two important dimen-sions: reliability and validity. A reliable Study should be replicable, providingsimilar results if the same Study parameters are applied. Validity is concernedwith the ability of the Study to correctly answer the question it asks.
22 2 Study Design Designing a research study is not a simple task. Just as the key elements and determinants of outcomes of war are fixed even before it is fought (i.e., at its
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: