Transcription of STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES
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STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES
STUDYING CUSTOMER BEHAVIOR IN. RETAIL STORES . WILLIAM APPLEBAUM. Stop 6? Shop, Inc. TUDIES of CUSTOMER BEHAVIOR in re- is influenced by the needs and prefer- S tail STORES usually deal with (i) ences of the consumers for whom the identification of customers and (2) their products are purchased. As a dog owner buying BEHAVIOR patterns. The aim of 1 can testify that our Cocker influences such studies is to ascertain who buys her purchasing agents in the choice of where, what, when and how. In addition, brands of dog food. A devoted house- such studies endeavor to learn about wife will buy for her husband his favor- CUSTOMER response to sales promotion de-ite, extra-strong cheese, even though she vices.
STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES 173 and educational status, occupation, re-ligion, nationality origin, and so on. Both consumption and buying behavior are
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