Transcription of SupermarketPricingStrategies
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SupermarketPricingStrategies
Vol. 27, No. 5, September October 2008, pp. 811 828issn0732-2399 eissn1526-548X 08 2705 0811informs 2008 INFORMSS upermarket Pricing StrategiesPaul B. EllicksonDepartment of Economics, Duke University, Durham, North Carolina MisraWilliam E. Simon School of Business Administration, University of Rochester,Rochester, New York 14627, supermarket firms choose to position themselves by offering either everyday low prices (EDLP) acrossseveral items or offering temporary price reductions (promotions) on a limited range of items.
EllicksonandMisra:SupermarketPricingStrategies 812 MarketingScience27(5),pp.811–828,©2008INFORMS haveadvantageswhenitcomestoparticularpricing strategies?Finally,howdofirmsreacttotheexpected
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