Transcription of Sustainability Communications - UNEP
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Sustainability Communications - UNEP
1 United Nations Environment Programme Division for Technology, Industry and Economics Sustainability Communications A Toolkit for Marketing and Advertising Courses Sustainability is an expression of the issues that production and consumption patterns will have to address to build a society where individuals and the environment are respected. Numerous public and private actors have already committed themselves to this path. For them, the issues of Sustainability which are at once ethical and strategic, political and economic are also issues of communication . From marketing to advertising, from corporate communication to public awareness campaigns, the messages of Sustainability are embodied in practices that are increasingly well-established. These are something for marketing, advertising and communication professionals to reflect on, and also to learn from. This CD-ROM is part of that process of reflection and learning. It is not meant to impose a particular outlook but to provide a resource for the educators training tomorrow s marketing, advertising and communication actors.
3 About this CD-ROM This CD-ROM deals with sustainability communications and is meant as a tool for teachers and students in higher education, particularly in the fields of marketing, advertising and communication, but also in other
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