Transcription of Syllabus MBA (Marketing) Two Years Full Time …
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Syllabus MBA (Marketing) Two Years Full Time …
Faculty of Management Department of Business Administration Rohilkhand University Bareilly 243 001 ( ) Syllabus MBA ( marketing ) Two Years full time Programme MBA(Mktg.) -I Semester Management Concepts PAPER CODE : MM-101 Objectives : The objective of this course is to develop a basic understanding about the management concepts as well as of human in various managerial processes in organisation . UNIT-I Management : Definition, nature, process , functions & skills . Evolution of management thoughts - Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership . UNIT-II Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority , Centralisation and Decentralisation of Authority.
Origin and Analysis of Business Transactions - Types of Accounts , Journal , Ledger and Trail Balance , Inventory Valuation techniques and accounting .
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