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Table of Contents - RestaurantOWNER.com

Paulie s Pizza Business Plan Table of Contents Executive Summary .. 1 Company Description .. 3 Location .. 3 Capitalization .. 3 Business Concept .. 4 Concept Description and Statement .. 4 Sample Menu .. 5 Design/Layouts .. 6 Management Team .. 7 Owner/Operator Paul Longorio .. 7 Assistant Manager Virginia Johnson .. 7 Management Agreements .. 7 Confidentiality Agreements .. 7 Market Analysis .. 8 Industry Assessment .. 8 Target 11 Location Analysis .. 12 Competitive Analysis .. 12 Marketing Strategy .. 14 Overview .. 14 Customer Database .. 14 Frequent Diner .. 14 Email 14 Mailer campaign .. 15 Community/Charity Involvement .. 15 Business 15 4 Walls 15 Public Relations .. 15 Advertising .. 16 Operations .. 17 Overview.

distribute any part of this plan to third parties without the prior written permission of the author(s). Information includes any data, reports, schedules, or attachments that may be contained in or referred to in this document. Introduction/Statement of Purpose The Paulie’s Pizza will be a moderately priced 35 seat Pizza offering hand-tossed New

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