Tags: an explanation - GNPD

2009 mintel International Group Rights Reserved. confidential to new product partnerIngredient listings may feature on the product packaging with additional descriptors. These descriptors will become the on-pack tags for that tags will allow searches to be conducted based on how the ingredient featured exactly on the product label. There are several types of on-pack tags that an ingredient can have. These are outlined claim tag may also be attached to a certain ingredient on the label. Examples of claim tags are Organic, Fairtrade, Natural, Halal, Wholegrain, and Lactose-free etc. Claim tagswill allow analysis to be completed for a particular claim, the ingredients in the flour subgroup that have the claim Wholegrain attached to them. Certain claims relating to nutrition and health may make the ingredient different from the original. For example Low fat milk would be classified as a separate ingredient to Milk itself. Low fat is not just a claim in this case it is actually a differentingredient.

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