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TEACHING PLAN FOR CONSUMER BEHAVIOUR

TEACHING plan FOR CONSUMER BEHAVIOUR 1. Basic description Name of the course: CONSUMER BEHAVIOUR Area: Marketing Market Research Profile: Marketing Academic year: 2011-2012 Year: 3rd Term: 2nd Degree / Course: Bachelor s Degree in International Business and Marketing Code: 43208 Number of credits: 4 Total number of hours committed: 100 TEACHING language: English Lecturer: Gert Cornelissen Timetable: Mondays from 13:15 untill 15:30 Friday (seminars) 1A from 11:05 until 12:00 1B from 10:05 until 11:00 2. Presentation of the course Contemporary approaches to business emphasize the importance of adopting a customer focus. Marketing, in particular, begins and ends with the CONSUMER from determining CONSUMER needs to ensuring customer satisfaction. The primary goal of this course is to enhance your understanding of CONSUMER behavior .

TEACHING PLAN FOR . CONSUMER BEHAVIOUR . 1. Basic description . Name of the course: ... this course is to enhance your understanding of consumer behavior. It provides a specialization within the marketing module, studying the psychology of the consumer.

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I. LECTURER(S) II. COURSE OBJECTIVES III. COURSE CONTENT

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On completion of this module, students will have acquired the following skills: Be able to identify the dynamics of human behaviour and the basic factors that influence the consumers decision process

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