Transcription of TERMINOLOGY AND DEFINITIONS
{{id}} {{{paragraph}}}
Example: biology
TERMINOLOGY AND DEFINITIONS
TERMINOLOGY AND DEFINITIONS . FOR THE NIELSEN RADIO DIARY SERVICE. AVERAGE QUARTER-HOUR CUME PERSONS EXCLUSIVE CUME. PERSONS (AQH PERSONS) The total number of different persons The number of different persons who The average number of persons who tune to a radio station during the listen to only one station during the listening to a particular station for at course of a daypart for at least five daypart reported. least five minutes during a 15-minute minutes. period. FREQUENCY. CUME RATING The average number of times a AVERAGE QUARTER-HOUR The Cume Persons audience person is exposed to a radio spot RATING (AQH RATING). expressed as a percentage of all schedule. The Average Quarter-Hour Persons persons estimated to be in the GI. estimate expressed as a percentage of specified demographic group.
least five minutes during a 15-minute period. AVERAGE QUARTER-HOUR RATING (AQH RATING) The Average Quarter-Hour Persons estimate expressed as a percentage of the population being measured. This estimate is published for the MSA and DMA®. It can also be computed for the TSA. AQH Persons x 100 = AQH Rating (%) Population COST PER RATING POINT
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: