Transcription of TERMINOLOGY AND DEFINITIONS - Nielsen Audio
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TERMINOLOGY AND DEFINITIONS - Nielsen Audio
TERMINOLOGY AND DEFINITIONS . FOR THE Nielsen RADIO DIARY SERVICE. AVERAGE QUARTER-HOUR CUME PERSONS EXCLUSIVE CUME. PERSONS (AQH PERSONS) The total number of different persons The number of different persons who The average number of persons who tune to a radio station during the listen to only one station during the listening to a particular station for at course of a daypart for at least five daypart reported. least five minutes during a 15-minute minutes. period. FREQUENCY. CUME RATING The average number of times a AVERAGE QUARTER-HOUR The Cume Persons audience person is exposed to a radio spot RATING (AQH RATING). expressed as a percentage of all schedule. The Average Quarter-Hour Persons persons estimated to be in the GI. estimate expressed as a percentage of specified demographic group.
continued... TERMINOLOGY AND DEFINITIONS FOR THE NIELSEN RADIO DIARY SERVICE AVERAGE QUARTER-HOUR PERSONS (AQH PERSONS) The average number of persons
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