Transcription of THE 2021 SOUTH AFRICAN TOWNSHIP MARKETING REPORT
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THE 2021 SOUTH AFRICAN TOWNSHIP MARKETING REPORT
THE 2021 SOUTH AFRICAN TOWNSHIP MARKETING REPORTA Multi Billion Opportunity for MarketersAlmost half of SOUTH Af rica s urban population lives in townships and informal settlements (T&IS) [1] with the number rising to above 60% in areas like Cape Town. [2] While unemployment is rife and household incomes are low, in aggregate the TOWNSHIP market represents hundreds of billions of rands of spending power. Yet little publicly available data exists to help marketers better understand how to tailor their messaging to speak to the needs and wants of this substantial 2021 TOWNSHIP MARKETING REPORT aims to partially plug this gap.
innovation and brand building he was named as one of The Top 50 Youth Entrepreneurs in South Africa 2015, innovator of the year in 2017 as well as Standard Bank Rising Star 2018 and was one of the top 20 business heroes in Jack Ma’s Africa NetPreneur prize 2019. 3 Abdullahi Ibrahim - National Treasurer - Somali Community Board of SA
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