Transcription of The BALANCED SCORECARD
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1 1999 The BALANCED SCORECARD Collaborative and Robert S. Kaplan. All rights S. KaplanHarvard Business SchoolTheBALANCEDSCORECARD2 1999 The BALANCED SCORECARD Collaborative and Robert S. Kaplan. All rights Is a BALANCED SCORECARD ?A Measurement A Measurement System?System?A Management A Management System?System?A Management A Management Philosophy?Philosophy?3 1999 The BALANCED SCORECARD Collaborative and Robert S. Kaplan. All rights Vision and Strategy: Four PerspectivesVision andStrategyObjectivesMeasuresTargetsInit iativesFINANCIAL To succeed financially, how should we appear to our shareholders? ObjectivesMeasuresTargetsInitiativesLEAR NING AND GROWTH To achieve our vision, how will we sustain our ability to change and improve?
CUSTOMER “To achieve our vision, how should we appear to our ... Customer Satisfaction Through Superior Execution Increase Employee Productivity Access to Strategic Information Develop Skills Align Personal Goals Financial Perspective …
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