Transcription of The Balanced Scorecard – Measures that Drive Performance
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The Balanced Scorecard – Measures that Drive Performance
The Balanced Scorecard Measures that Drive Performanceby Robert S. Kaplan and David P. NortonReprint 92105 Harvard Business ReviewHBRJANUARY FEBRAU RY 1992 The Balanced Scorecard Measuresthat Drive PerformanceRobert S. Kaplan and David P. NortonWhat you measure is what you get. Senior execu-other. They realize that no single measure can pro-vide a clear Performance target or focus attention ontives understand that their organization s measure -ment system strongly affects the behavior ofthe critical areas of the business. Managers want abalanced presentation of both financial and opera-managers and employees.
own balanced scorecard with the experiences of one semiconductor company—let’s call it Electronic Cir-cuits Inc. ECI saw the scorecard as a way to clarify, simplify, and then operationalize the vision at the top of the organization. The ECI scorecard was de- company receives an order to the time it actually
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