Transcription of THE BEHAVIOR CHANGE FRAMEWORK - usaid.gov
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THE BEHAVIOR CHANGE FRAMEWORK - usaid.gov
THE BEHAVIOR CHANGE FRAMEWORK : A template for accelerating the impact of BEHAVIOR CHANGE in USAID-supported MCH programs in 24 priority countries Draft May 2015. 1. Introduction The BEHAVIOR CHANGE FRAMEWORK will help mainstream BEHAVIOR CHANGE activities in the global health agenda for Ending Preventable Child and Maternal Death (EPCMD) by identifying the BEHAVIOR changes that can have the highest impact on mortality reduction. Overarching Objective: Accelerate in-country, sustainable population-level BEHAVIOR CHANGE at the individual, family, community and institutional level to scale up demand for and use of key reproductive, maternal, newborn, and child health interventions and practices.
Introduction The Behavior Change Framework will help mainstream behavior change activities in the global health agenda for Ending Preventable Child and Maternal Death (EPCMD) by identifying the behavior changes that can have the
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