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THE TIPPING POINT How Little Things Can Make a Big Difference MALCOLM GLADWELL LITTLE, BROWN AND COMPANY BOSTON NEW YORK LONDON Copyright 2000 by Malcolm Gladwell All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review. First Edition The author is grateful for permission to include the following previously copyrighted material: Excerpts from interviews on Market Mavens videotape by Linda Price, Lawrence F. Feick, and Audrey Guskey. Reprinted by permission of the authors. Exerpts from Daniel Wegner, "Transactive Memory: A Contemporary Analysis of the Group Mind." Journal of Personality and Social Psychology (1991), vol.

towns at dusk. Ordinary working people wouldn't walk on the sidewalks. Children wouldn't ride their bicycles on the streets. Old folks wouldn't sit on stoops and park benches. The drug trade ran so rampant and gang warfare was so ubiquitous in that part of Brooklyn that most peo­ ple would take to the safety of their apartment at nightfall.

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